Essentials of UI/UX Design in Mobile App Development

What is User Interface (UI) Design?

By using the word “interface,” we generally think of the aesthetic and modular elements of an app, such as the screen size and color combinations. However, UI means much more in the field of mobile app design. UI is more concerned and with the overall presentation and looks of the app — how good it looks and how well it performs while interacting with the customers. In order to make the user navigation and flow of the app smooth, UI designers often concentrate on implementing simple navigations and call-to-action buttons.

The use of UI in the field of mobile app design requires a lot of market experience from the developers. They are concerned with building the interface in such a way that it becomes easy for the users to instinctively figure out the app functions and features.

What is User Experience (UX) Design?

UX, as the name, suggests, functions and exists in order to enhance the overall app experience of the users. This is done by taking into account how the user is likely to interact with the app. UX in mobile app design is all about and attached to the emotions and personal feelings of the user at every stage of the app development.

UX designer constantly gathers and analyses feedback from testers before and during the app development. It goes to modify the app features as per the user feedback after the app has been developed. The overall intention of UX in the field of mobile app design and development is to improve interactivity and accessibility of the app, by keeping it simple as well as user-friendly.

The UI designer has to constantly and sincerely work on how the product appears with all visual elements incorporated into it. This is done to check with the user experience is pleasant or not. Comparatively, the UX designers have to engage in competitive analysis and understand your business processes and app requirements. This is done to build an app that is unique as well as logic-driven.

Crucial Aspects of UX/UI in Mobile App Design that Work Wonders

There is a need to strike the right amount of balance between UI and UX so as to line up organic traffic on your business app. This is done to keep them hooked with engaging app experience. With that being said, there is a classic and an ever going debate on what it actually takes to make an optimal mobile app design. While some support intriguing and appealing interface, others, like Apple, keep app simplicity over anything else.

Undecided about what to follow?

Here are some of the crucial as well as important aspects of effective UX/UI design. Following these will help you to build a flexible and simple app that provides top-notch user experience:

Use Standardized Elements

Using common, as well as conventional mobile app design elements such as buttons, colors, icons, and symbols help users approach the app with a familiar feel. Generating such experience of familiarity is definitely and crucially important because it helps the user to spend a long time on the app. This opens up the possibility of deriving the maximum benefit out of that useful for you.

Keep it Simple

Apart from incorporating standardized design features, your UI/UX designer needs to make sure that all other app elements, textual or visual, are simple and easy to understand. If your users need to have and experience a manual or user guide to understand how the app works, your UI/UX design is at fault. The easier as well as an intuitive interface makes the users confident about the functionality of the app. It generally helps them use it without any confusion.

Prioritize Speed

Speed as well as responsiveness is a very important aspect of any mobile app design because it helps businesses to convey the message that they value the time of their users. The longer or higher amount of duration an app takes to load, the lesser would be the number of its users. Direct and instruct as well as guide your mobile application developers to create a stunning yet efficient mobile app design, which takes only seconds to load.

Besides, if you require or need to promote any kind of latest offering or at least inform the users about any ongoing app process. It is best to send those messages through the use of notifications. This method and action not only saves the time of consumers but also helps you reach the targeted base that much faster.

Make It Look Natural

Ask your mobile app development company to use effective UI tools such as toggles and buttons in order to create a natural-looking app. Making generous use of gradient and shadows are also very popular mechanisms and techniques among mobile application developers in making eye-catching 3D forms and buttons within any mobile app.

Keep It User-Centric

Any user-centric mobile app design encompasses and surrounds a lot of vital app features and elements, including the touchscreen. As per the tech giant Apple, providing the users with a 44-pixel square of space to a button makes it easy for the user to tap into it. Keeping the recommended finger size in order to encourage tapping helps the users to click on the particular button without pressing another one mistakenly with it. It also makes toggling an easy process for them.


It is essential to follow proper UI UX designing principles and techniques. After all, a better UI/ UX design is able to attract the audience, provide robustness and simplicity as well as Gartner attention and enhance the overall user experience.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store